10 STEP Practical Guide to Selecting Bloggers for Effective Outreach

PROBLEM: Only 1-10% of the blogger outreach efforts are successful, which is dependent on the niche or category of the website.

SOLUTION: By following these 10 practical steps, the effectiveness of the outreach process can be increased exponentially. It is definitely a lengthy, strenuous and rigorous process to attain back-links from highly authoritative and relevant websites but that’s what is valued highly by Google and other search engines. Blogger outreach is valuable in scoring higher ranks in Google. If you want us to relieve you from this painful and time consuming process, then Check Our Outreach Packages today as we specialize in SEO Outreach provide link building service.

selecting bloggers for outreach

WHAT IS BLOGGER OUTREACH?

The process of contacting and building relationships with the higher authoritative and influential bloggers, providing valuable content to their blogs in exchange for a back-link or brand mention is called Blogger Outreach.

WHY TO CONDUCT BLOGGER OUTREACH?

Bloggers always require unique and high quality content in order to maintain visitors. On the other hand, aspiring websites need back-links from within their own niche or category. Usually, blogger outreach is collaboration or joining hands together between the authoritative blogger and aspiring websites. Some high quality and unique content is sent to the blogger along with a back link to the beneficiary website. This back-link results in higher ranking in search engines such as Google.

Let us begin with the practical steps! 

Let us begin with the practical steps!

STEP 1: The website must be relevant to the niche or category of your website.

(MUST HAVE)

WHY IS IT IMPORTANT?

  • What will be the value of a top national volleyball player’s referral for a high quality volleyball manufacturer? GREAT, because it’s in niche or category.
  • What will be the value of a top national volleyball player’s referral for a badminton rocket? IRRELEVANT, because it’s an irrelevant niche or category.

Same case applies for back-links (references or votes) as well. If we are able to acquire a reference from the top influencer (top national volleyball player) about something in niche or category (volleyball), then people will believe it and as a result, the ranking of the beneficiary (volleyball manufacturer) will increase.

But if in case of reference from the wrong top influencer (top volleyball player) about something not in niche or category (badminton rocket), then people might not be as swayed by that and the ranking of the beneficiary (badminton rocket manufacturer) might not increase by a great margin.

Similar is the case with Search Engines. Today, Search Engines like Google are smart enough to identify the niche or category of the website from where the back-links are obtained.

HOW TO SELECT NICHE-SPECIFIC WEBSITES?  

For example, you have a volleyball related website and wish to search the bloggers who are blogging about volleyball. You may find out the blogging websites by using special queries that Google allows along with the keyword related with your niche i.e. volleyball. E.g. intitle:blog volleyball

how to select niche specific website

STEP 2: Search for sites that has higher Domain Authority (Above 30) (MUST HAVE)

WHAT IS DOMAIN AUTHORITY?

Domain Authority is a 0-100 Scale which displays the “STRENGTH” of a website about the possibility of ranking in Search Engines like Google.

WHY IS IT IMPORTANT IN OUTREACH?

  • What if a street volleyball player refers a volleyball manufacturer? Will it have any influence on the sales of  volleyballs of that manufacturer? Ha
  • What if a street volleyball player refers a badminton racket manufacturer? Will it have any influence on the sales of that badminton racket? Haha! 🙂

Similar is the case with websites. High authoritative websites back-links (Referrals) are more weighted as compared to low authoritative website back-links.

HOW TO MEASURE DOMAIN AUTHORITY?

how to check domain authority by ose

  • A quick solution is the MozBar Extension. After installation of the Browser Extension, as soon as the website loads, the Domain Authority may be checked.

how to check domain authority

STEP 3: The website must be relevant to the article you are suggesting. (MUST HAVE)

WHY IS IT IMPORTANT?

  • The blog topics you select for each individual website should be in accordance to the sub-niche or sub-category of the website. Otherwise, the chances of acceptance by the blogger is minimal.
  • The bloggers themselves understand their own specialty and hence are looking towards producing high quality content in order to maintain their target audience and keep them engaged. Hence, they might not respond towards irrelevant or unrelated topics to their sub-niche or sub-category.

HOW TO CHECK RELEVANCY?

  • Title Tag – Most of the websites explains their sub-niche or sub-category in their title tag.

how to check relevancy by title tag

  • Tag Line – Some websites explains what they do (specialize) in tag line.

how to check relevancy by tag line

STEP 4: Provide something Valuable IN SEO OUTREACH. (MUST HAVE)

WHY IS IT IMPORTANT?

In the outreach process, it is critical to provide something valuable in order to attract highly influential bloggers e.g. you may provide the creative and unique topics that the blogger would like.

HOW TO FIND UNIQUE TOPICS?

The topics should be unique in a sense that they are not published earlier by the same blogger. You may check it by site:topic query in Google.

how to find unique topics

STEP 5: Check SPAM Score. (MUST HAVE)

WHY IS IT IMPORTANT?

Just like living in a bad neighborhood, getting back-links from the bad neighborhood has questionable reputation and it similarly tarnishes your own status. In order to avoid this, one should also check the SPAM Score of the website you are going to get the back-links from.

HOW TO CHECK IT?

You may check the SPAM Score through Open Site Explorer of Moz from https://moz.com/researchtools/ose

how to check SPAM Score

STEP 6 to STEP 10: CONFIDENTIAL (MUST HAVE)

Certain steps have been kept confidential as much of the research has been put together in finding good link opportunities and a lot of time has been consumed in reaching at the results from previous lessons learned.

As you can see from the above 5 steps shared, it is really hard to get high quality back-links that really work in ranking your website higher in SERPs of Search Engines like Google. So, we are here to help you solve this problem. We can build high quality back-links for you at a reasonable cost. CHECK OUR PACKAGES today.

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